Leo Adler (1895-1993)

Leo Adler was born in Baker City, Oregon, the youngest of three Adler children, in June of 1895. His father, Carl Adler, owned Adler’s Crystal Palace, where he sold jewelry, books, music, candy, and cigars. His brother, Sanford Adler, ran the store for five years after the death of their father until he became the Postmaster of Baker. In 1905, at the age of nine, Leo began his own business on a street in Baker peddling magazines, including the Saturday Evening Post and the Ladies Home Journal. Soon, his business expanded to include several additional magazine lines, as well as distribution to several other Oregon towns, and he even established a small office, which he operated from a corner of his father’s store. By the age of 20, he had created a major magazine reshipping business that led to him being honored in 1955 by the Curtis Publishing Company for being one of their oldest publication distributors. He retired at age 77 after making history in the magazine business by developing a seven state empire with 2,000 outlets and selling more than three million magazines annually.

Leo was an avid baseball fan, and he supported his beloved sport by providing funds for the construction of a baseball field in Baker City, which was dedicated in his name by then Governor Mark Hatfield. He contributed generously to the high school, Little League, and Babe Ruth programs, and he provided modern floodlighting for the playing fields as well as the local rodeo grounds. 

Leo received a score of honors and awards from local, regional and national organizations in recognition of his dedication to the general welfare of people of the area and of the state of Oregon. His devotion to his community led him to donate generously to educational institutions, historical preservation groups including the National Historic Oregon Trail Interpretive Center, medical facilities, regional development, health and welfare organizations and all religious denominations.

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